Picking The Right Outfit For Corporate Headshots & Portraits
One of the most common questions I hear when booking a session — “What do I wear for professinoal headshots?”
Truth is, it’s not usually a straightforward answer because it depends on the message you want to send, plus that message might change depending on the context in which the headshot is being displayed and why.
As with most creative decisions, the key is to step back and ask: Who is the audience? What do I want them to take away?
Consider Context
On LinkedIn, for example, if your network is mostly peers and colleagues, something friendly and approachable might be ideal. But if you use the platform to share thought leadership and attract clients, it might make more sense to wear something that signals authority and sophistication.
When your headshot is pulled up in a presentation in front of hundreds of people, define the audience - are they peers or fans? Do they look up to you or are you trying to win them over? Coming at your headshot from this perspective will help you decide how to dress in order to project the right tone.
When your audience looks up to you, you have permission — even an obligation — to dress a level up. But when you're among equals or trying to earn trust, a more reserved or neutral look may serve you better.
Use Style Intentionally
In the gallery below, you’ll see how outfit choices shift the tone:
Layered vs. unlayered
Standard colors vs. bolder ones
Classic navy vs. high-contrast tan and black
Think of walking past these outfits on the street — which ones stand out? And when should you stand out?
(Hint: If people are paying to hear you speak or see your work, there’s value in signaling taste and status.)
Quick Style Cues from Real Examples
Navy blazer + white shirt: This is your “default” corporate headshot — professional, reliable, instantly familiar. The color scheme echoes 80% of suits seen on LaSalle Street. It works because it’s easy for the brain to place.
Black tank top: Can absolutely work in more casual, creative, or founder-focused spaces.
Tan blazer on black: Stylish, still professional, but sends a different signal: I have taste. I know the code — and I’m free to bend it.
It suggests confidence, autonomy, maybe even a stylist. And that’s power.
It shows you have taste. You don’t often hear interns breaking down the flavor differences between a Merlot from the south of France and a Vinho Verde from Portugal.
I can have a sense of style - both because I can afford it, and because I don’t need to follow the code. I am CEO, I make the rules.
It suggests perhaps you even have your own stylist, a clear sign of success and authority.
When putting together your wardrobe options, here are some simple tips to keep in mind:
Dress For Your Industry: Different professions have different standards and expectations. Where some might expect a tailored suit, others might find it to be overkill.
Simple & Timeless: While you want your headshot to stand out, it's important to avoid clothing that distracts from your face or looks too trendy. Opt for simple, classic pieces that will withstand the test of time, and consider using tools like lighting and background to help it stand out.
Solid Colors: tend to work well, as they draw attention to your face, not the clothing like a fashion portrait should. Avoid any patterns or prints as they may be distracting, and can end up really hurting the image if something substantial lands right on the end of the frame when cropped.
Complement Your Skin Tone: Certain colors can enhance your complexion and make you appear more vibrant and healthy. Earth tones, such as blues, greens, and warm neutrals, tend to be universally flattering. However, don't be afraid to experiment and find colors that bring out the best in you.
Jewelry: Necklaces, earrings, etc. can be distracting, and like patterns on clothing, sometimes become even worse when you try to crop your image into a circle or square. Don’t take any risks, and opt for short, simple necklaces and earrings.
Consider Your Brand and Message: Your headshot is a reflection of your personal brand and the message you want to convey. Think about the image you want to project and choose clothing that aligns with that message. For example, if you're a lawyer aiming to appear ruthless and confident, a tailored, dark suit sends a strong message. If you're a money manager looking to build trust you might want to peacock just a little, with something a little more fancy - a vest, special stitching, etc.
Bring Options and Accessories: Multiple clothing options allows you to diversify your assets, so everywhere you appear doesn’t look like it came from one shoot. Of course it also helps just to see a few different flavors.
Remember, one of the keys to a perfect headshot is to look the part honestly, and wardrobe is one of the most important factors in reflecting your role. So choose outfits that align with your industry, complement your skin tone, and truly reflect your personal style.
If you are curious about what would work best for your different contexts, set up a discovery call here.
