Andrew Michaels Andrew Michaels

The Beauty In Specializing

It pays to find a niche. Aside from becoming more one-of-a-kind, you discover new depths to take your craft.

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Andrew Michaels Andrew Michaels

Paring The Photography With The Copy

When using headshots or portraits for marketing, the effectiveness will have a lot to do with context. That’s why at the end of our sessions, we may have 30+ great shots, but depending on how they will be used, certain equally “aesthetic” shots may be better choices. In this post we’ll break down some examples of good pairing of copy and imagery and some poor combinations.

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